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Industry Solution - Non-Profit |
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Case Study
Client: Operation Kindness
Purpose: Increase event attendance and donations
1 - Situation:
- Operation Kindness is the largest no-kill animal shelter in Texas
- Operation Kindness holds a special wine tasting and auction
- Needed a way to reach people in a different way
- Needed a way to deliver a consistent message
2 - Solution:
- Arranged for professional on-camera talent to deliver message
- Created an ElectroMail message with "Buster" the dog
- Integrated an elegant theme to coordinate with event
- Enabled recipients to learn more about the event
- Made it easy for the viewers to donate or attend the event
- Created a post-event ElectroMail to thank all who attended
3 - Results:
- Message was sent to approximately 1,500 recipients
- Immediate response and registration to the ElectroMail
- Event attendance increase by 10% over year prior
- Charitable donations increased by 12% over year prior
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Industry Solutions